
The number of active beauty shops fell, with active stores down 8% quarter on quarter and 13% year on year in Q4 2025.#TikTok #Shop #Shopee #lead #Vietnams #beauty #ecommerce #market
TikTok Shop, Shopee lead Vietnam’s beauty ecommerce market

The number of active beauty shops fell, with active stores down 8% quarter on quarter and 13% year on year in Q4 2025.#TikTok #Shop #Shopee #lead #Vietnams #beauty #ecommerce #market