The futility of Trump’s grandiose personal branding of public assets, from ballrooms and bills to ships and planes
In a relentless, unprecedented branding exercise, the sheer volume of entities now bearing the name[……] Read More
The corporate ‘storyteller’ is marketing’s newest messiah—and just as hollow as every buzzword before it
Bruce Stockler, a former director of corporate communications at McCann Worldgroup, works with clien[……] Read More
When AI sells to AI, brands win on data and identity
Personal AI use is collapsing the customer decision-making process into a single conversation, and m[……] Read More