Nike’s ‘Walkers Tolerated’ sign at the Boston Marathon was meant to fire up runners. Instead, it insulted them.
Nike got a brisk reminder last week of how edgy marketing can easily blow up in a brand’s face. T[……]…
This TikTok sensation sold her startup for $2 billion. Now Pepsi is letting ‘Poppi be Poppi’
Allison Ellsworth admits she’s not the typical founder story. She was, by her own telling, “a solid[……] Read More
The corporate ‘storyteller’ is marketing’s newest messiah—and just as hollow as every buzzword before it
Bruce Stockler, a former director of corporate communications at McCann Worldgroup, works with clien[……] Read More
Alix Earle on turning viral fame into Super Bowl ads, Poppi equity, and her own brand
Yesterday, Alix Earle plastered the internet with the launch of Reale Actives, her first brand of he[……] Read More
Google’s AI overviews are 44% more likely to trash your brand than ChatGPT
AI chatbots and search engines are sometimes negative about brands, and the end result—while arguabl[……] Read More
When AI sells to AI, brands win on data and identity
Personal AI use is collapsing the customer decision-making process into a single conversation, and m[……] Read More