Ride-hailing contributes to income stability for SA gig workers

Ride-hailing has evolved from a simple mobility service into a vital economic stabiliser for South Africans navigating a persistently tough labour market.

The flagship Gig Economy Report, released by Bolt in partnership with Ipsos, reveals that digital platforms are increasingly serving as a gateway to “everyday entrepreneurship” in a climate where formal job creation continues to lag.

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The report highlights a significant shift in how South Africans earn, with 70% of gig workers now using ride-hailing as a secondary income source to buffer against rising living costs.

For another 30%, these platforms have become their primary source of income. This reliance is particularly pronounced among the youth.

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With youth unemployment consistently more than double the national average, many young South Africans turn to gig work to remain economically active during prolonged periods of searching for formal employment.

‘Growing significance’

Soyinka Witness, strategy director at Ipsos, says: “This research highlights the growing significance of the gig economy in South Africa’s labour market. A large proportion of participants are using ride-hailing to supplement [their] income, while some rely on it as a primary livelihood.

“Importantly, many respondents report improved living standards and greater financial stability as a result,” says Witness.

“These findings point to the critical role that platform-based work is playing in supporting income resilience, entrepreneurship, and broader economic participation.”

Tangible gains in standard of living

The impact of this shift is measurable at the household level.

Over 90% of surveyed drivers reported an improvement in their standard of living, with earnings commonly funnelled into essentials such as food, rent, and education.

One driver noted the shift in their circumstances: “I was unemployed and not able to meet my monthly expenses. I’m now able to pay.”

Another highlighted the professional growth found on the platform, stating: “I’ve learned how to manage clients and handle money better through this work.”

Policy and the future of gig work

Beyond individual earnings, the report underscores the role of these platforms as economic stabilisers.

Bongani Nkosi of the Gauteng Department of Economic Development says they support a shared commitment to inclusive growth and micro-entrepreneurship.

“The findings of this report reinforce the important role that digital platforms are playing in expanding access to economic opportunities across Gauteng,” he said.

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As the sector enters a phase of formalisation, evidenced by the National Land Transport Amendment Act, the focus is shifting toward driver welfare, safety enhancements, and even e-mobility transitions to offset high fuel costs.

For many, the move into the gig economy is a proactive choice for autonomy.

Approximately 32% of respondents identified self-earned income and financial independence as the most important benefits of the work.

As one participant put it: “I like that I can earn daily – it feels good not depending on someone else’s schedule.”