This webinar takes place on Friday 29 May at 11am.
Register here
South Africa’s automotive market is becoming increasingly competitive, with brands facing pressure from changing consumer expectations, economic constraints and rising competition across both passenger and commercial vehicle segments.
As product and technology gaps narrow between manufacturers, long-term success is no longer determined by the vehicle alone. Customer experience, aftersales support, reliability and the ability to build lasting relationships are becoming critical differentiators in an oversaturated market.
In this insightful webinar, MoneywebNOW’s Simon Brown is joined by Isuzu South Africa’s President Billy Tom and industrial policy expert Justin Barnes to unpack how leading brands continue to extract lifetime customer value while remaining competitive in a low-growth economy.
The discussion explores how automotive manufacturers are adapting to changing market realities, evolving customer priorities and increasing pressure to deliver value beyond the initial purchase.
The panel will also examine how after-sales support, service excellence, product innovation and customer retention strategies contribute to long-term brand strength and resilience.
Additional discussion points include fleet purchasing behaviour, the future of mobility in South Africa and Africa, the growing role of lifestyle vehicles, and how established brands continue to position themselves against new entrants gaining market share.
Who should attend?
- Business leaders and professionals interested in the future of the automotive industry;
- Fleet owners and operators navigating changing market conditions;
- Consumers interested in long-term vehicle value and ownership experience;
- Automotive industry stakeholders seeking insight into customer and mobility trends; and
- Investors and business-minded audiences interested in South Africa’s manufacturing and mobility landscape.
This webinar is designed to provide meaningful insight into how leading automotive brands continue to evolve, compete and create long-term customer value in one of South Africa’s most dynamic industries.
This webinar will take place on Friday 29 May at 11am.
Register here
More on the guests:
Billy Tom
President of Isuzu Motors South Africa.
Billy Tom is the President of Isuzu Motors South Africa. He plays a key role in driving the company’s long-term customer value strategy and strengthening its market position within an increasingly competitive industry landscape.
Justin Barnes
Industrial policy and automotive sector expert
Justin Barnes is an associate professor at Gibs and executive director at TWIMS. He specialises in industrial policy, localisation, supply chains and manufacturing competitiveness, with a strong focus on how policy and industry intersect to drive economic growth.
Brought to you by Isuzu.
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